Challenge: The NBA Park, the world’s first NBA-themed amusement park in Gramado, Brazil, sought to create an unforgettable, interactive experience for basketball fans. The goal was to enhance the park’s immersive environment using cutting-edge LED technology.
Solution: THE LED designed and implemented a state-of-the-art LED system for the park. With 30 LED panels totaling 114 m², the installation spanned 15 attractions across 5 levels, providing dynamic visuals and interactive features that enriched the visitor experience.
Result: The project won many awards, recognizing its innovation and technical excellence. The NBA Park became a landmark for digital communication and entertainment, demonstrating the versatile and impactful use of LED technology.
Allianz Parque
Challenge: Allianz Parque, one of the most iconic stadiums in Latin America, sought to enhance fan engagement by creating a dynamic and interactive visual experience. The goal was to implement an LED installation that could adapt to various events and contexts, from sports games to concerts.
Solution: THE LED installed the ‘Ring LED,’ a pioneering LED belt encircling the inner circumference of the arena, spanning 600 meters. Featuring 596 high-definition LED panels, this system dynamically adjusts based on weather, game conditions, and music, offering a vivid and adaptable visual display. The project involved a dedicated team of over 30 professionals and utilized cutting-edge technology.
Result: The ‘Ring LED’ revolutionized audience interaction, providing new commercial opportunities and setting a new standard for arena visuals. This innovative installation highlights THE LED’s expertise in creating immersive and impactful experiences.